About me

I develop product concepts and craft branding strategies but above all, I excel at bringing ideas to life.
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With a holistic design approach, I develop user-centric products that simplify lives and effectively convey messages.

Passionate about Graphic Design and consumer Product Development, I create impactful products that make a difference.

About me

My career path is a journey fueled by curiosity, passion, and constant evolution. It all started in Montreal, where I earned my first degree in graphic design. My curiosity pushed me to seek out something more. I wanted to see my ideas become real, tangible things, so I packed up and headed to Quebec City to study product design. This wasn’t just about creating visually appealing objects; it was about learning a comprehensive design process that spanned from initial research and market analysis to hands-on prototyping and user testing. These complementary degrees provided me with a wide range of tools to tackle any creative challenge.

I brought that unique background with me when I moved to Boston to join The Quarto Group as a  Commercial Product Designer (Art Director). Books are a perfect fit for meshing my passion for both visual and tangible experiences. I get to lead the creative side of things, scouting and hiring talented freelancers from all over the world to bring a vision to life. It’s incredibly gratifying to see a concept I’ve nurtured become a finished book that someone will desire to own.

I believe that design is a powerful, yet subtle, force that shapes our world and ourselves. Its true value lies not just in aesthetics, but in the experiences it creates. It’s the feeling of holding a perfectly crafted book, the effortless navigation of an intuitive website, or the way a brand’s story is told without a single word. Achieving that kind of magic requires a team effort. I thrive on bringing together different talents and drawing inspiration from diverse fields, because I believe the strongest outcomes are always the result of a shared vision.

Experience

Art Director (Commercial Product Designer ) | Boston, USAMar. 2024 - Today | The Quarto Group. Illustrated Books Publishing House.
Project Manager | Québec City, Canada
Apr. 2022 - Today | Affichez, Marketing Agency.
Product owner & Analyst | Québec City, Canada
Feb. 2021 - Apr. 2022 | Libéo, Web Agency.
Design Consultant | Québec City, Canada
Nov. 2020 - Fev. 2021 | EQ3, Canadian Modern Furniture.
Freelancer | Remote
Sep. 2018 - Today | Multiple Clients.
Emily Bernal's photography from unsplash

Education

  • Bachelor of Arts in Product Design (Industrial)
    2017 - 2020 / Université Laval (Québec City, QC, Canada)
    Design-led Entrepreneurship Bootcamp: Startup Fuze
    2018 / Université Laval (Québec City, QC, Canada)
    Diploma of College Studies (DEC)* in Graphic Design
    2014 - 2017 / Cégep Marie-Victorin (Montréal, QC, Canada)
    *Three-year post-secondary professional diploma, a prerequisite for university admission in Quebec.
Édifice la Fabrique Par Aquastephie, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=20086222
Emily Bernal's photography from unsplash
software

04

  • Project management
    Jira, Zoho Projects, Asana.
    Web Design
    Shopify, Webflow.
    Design Software
    Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, Adobe Acrobat, Solidworks, Keyshot, Miro, Mural, Canva.
    Office Suites
    Google Suite, Microsoft Office 365.
    Marketing
    Meta Business Suite, Google Ads, Google Analytics.
webflow icon
Solidworks icon
Teams icon
Adobe creative clous icon
Jira icon
Zoho projects icon
Google suite icon
Mural icon
Keyshot icon
Acrobat icon
Behance Logo
webflow icon
Solidworks icon
Teams icon
Adobe creative clous icon
Jira icon
Zoho projects icon
Google suite icon
Mural icon
Keyshot icon
Acrobat icon
Behance Logo
Art Director
project manager
Graphic Design
PRoduct Design
Industrial designer
Art Director
project manager
Graphic Design
PRoduct Design
Industrial designer